This print was created to act as a catalyst for conversation regarding the use of social media within the church.
Many make active use of these platforms to share news, keep in touch and stream services, often under the banner of 'placing content where people are'. However, for those individuals who do not use these tools this means the church door is firmly closed. Try logging out and look again to walk in their shoes.
It is also helpful to acknowledge that social media platforms provide a personalised experience. This means you only see what you see. What sits alongside the Gospel you share will be based upon an individuals own settings, search history and preferences. The message you present may be sitting squarely between their horoscopes, lottery numbers and an ongoing expletive laden rant with a neighbour.
If this forms part of a digital outreach activity, covered in prayer it may be doing what it needs to. However, it is important to be aware of what this may do to the message.
- Has it been diluted?
- Has it been re-organised to form a set of 'pick n mix' beliefs?
When we say 'we are here come and join us', do we really understand what is being asked or communicated? Unless you install the app and agree to the companies terms and conditions you are excluded from church life. Have you taken a look at these terms and conditions in relation to images, messages and personal data? Is it appropriate to expect an individual to sign up to and share their data with a third party before they can belong to your community?
- Is Social Media really that social?
- Are you caught up in the enticing language of 'likes' and 'followers'?
Inky says, 'Ditch the digital - move away from the virtual and embrace the real.'
It's tougher, more challenging and requires creative practical approaches of meeting people where they are.
Social media tools are a great way of keeping in touch with close friends and family but don't let them damage or distract you from authentic, honest engagement with the community on your doorstep.
If its use is missional do you have a team? An aim? A timeline?Is its use reviewed and refined? If not... Why not?
If you are streaming or sharing video content do you understand your legal obligations? Have the congregation given consent to be filmed? Is this documented? How do visitors know about this? Are there safe spaces in church where cameras are never pointed? Does it really need to be filmed? How many people are really viewing your videos?
Be real about what is appropriate to share. Will your 90 minute sermon really entice people through the door?
Effective use of Social Media requires:
- Prayer cover.
- A team approach.
- Clarity of purpose.
- An understanding of the benefits and dangers, settings and features.
- An awareness of how content must be managed and shaped to ensure relevance, legal compliance and fitness for purpose.
- Regular review, refinement and training.
© 2025 Neil Mayne