A Digital Emporium?

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Shelves containing jars and baskets.  They are labelled 'Lottery Numbers', 'Church Posts', 'Star Signs', etc..

Questions to consider...

Social media offers each user a personalised experience based on their tastes, interests and choices. What you see is what you see.

  • What does this mean for our posts and the messages we share?
  • What content might they sit alongside when they are viewed by the recipient? 
  • Should this affect how we use these tools? 
  • Are we in danger of creating a 'pic n mix' experience we cannot curate? What are the implications of this?
  • If this image was a poster in your church would it be ok?

Inky's Reflections..

Sangster's (1989) reflections on homiletic study offer much to help shape today's online interaction.  They provide a useful scaffold for posts in virtual spaces, giving focus, balance, clarity and purpose.  It forces encounters to move beyond disconnected snippets of scripture and event notification towards purposeful, cohesive digital experiences.

When combined with a conversational wrapper content anchored around classical themes such as Biblical interpretation; ethics and devotion; doctrine; philosophy and apologetics; social issues (the Christian conscience); and evangelistic engagement give depth to what are often shallow waters.

The vehicle used to deliver this content must not be verbose, but audience appropriate, often bite sized in format, considered.. targeted.

It must seek to build 'moments that matter', crafting conversational cairns and virtual way markers rather than mere 'digital distraction'.

Example : Biblical / Evangelistic

Image of Zacchaeus climbing a tree accompanied by 3 supporting questions.

Sangster, W.E. (1989). The craft of sermon construction. London: Marshall Pickering.


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